An Incentive Mechanism for Promoting Honesty in E-Marketplaces

Jie Zhang

Our research is within the subfield of modeling trust and reputation in multi-agent systems for electronic commerce. More specifically, we are interested in addressing two problems that may arise in trust and reputation models where buying agents elicit opinions about selling agents from other buyers (known as advisors) in the marketplace: (1) Unfair ratings of sellers provided to buyers. (2) Developing incentives for buyers to report their ratings of sellers.

Subjects: 7.1 Multi-Agent Systems; 7.2 Software Agents

Submitted: Apr 23, 2007


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