Shikakeology: Designing Triggers for Behavior Change
Papers from the 2013 AAAI Spring Symposium
Naohiro Matsumura Program Chair
How do you trigger learning by seeing? How do you encourage ecoconscious behaviors? How do you trigger health awareness? How do you encourage crime prevention?
Shikake is a Japanese word that represents embodied trigger for implicit or explicit behavior change to solve problems. The aim of this symposium was to gain a holistic understanding of Shikake, that is: Shikake principles, behavior change triggers, sustained behavior change, case studies, approaches to design simple and complex Shikake.
The merits of Shikakeological approach are summarized by four points; low expertise, low cost, wide range of target users, and long term continuous behavior changes. Developing a Shikake can be easier and less expensive than developing complicated engineering mechanism. These advantages allow people to use the Shikake approach to address immediate problems without requiring specific expertise.
Another Shikake objective is to induce spontaneous behavior. When people feel controlled or forced by someone or something to do something, they never do that again. On the other hand, if people desire and enjoy changing their behavior, they would do it repeatedly. Shikake aims to change behavior through a continuous engagement and transformation process.
The goal of Shikakeology is to codify the cause and effect of Shikake cases from physical or psychological points of view, and to establish a Shikake design methodology. The papers in this report share the knowledge, methods, experiments and findings that demonstrate triggers that motivate people and lead to behavior changes.