AAAI Publications, First AAAI Conference on Human Computation and Crowdsourcing

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Using Visibility to Control Collective Attention in Crowdsourcing
Kristina Lerman, Tad Hogg

Last modified: 2013-11-03


Online crowdsourcing provides new opportunities for ordinary people to create original content. This has led to a rapidly growing volume of user-generated content, and consequently a challenge to readily identify high quality items. Due to people’s limited attention, the presentation of content strongly affects how people al- locate effort to the available content. We evaluate this effect experimentally using Amazon Mechanical Turk and show that it is possible to manipulate attention to accomplish desired goals.


Amazon Mechanical Turk; AMT; crowdsourcing

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