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The Web as medium has a high significance in everyday life of the digital society. The circumstance of growing visibility of social media covers a high potential in the range of a more citizen-centric and socially-rooted policy making. These potentials call for novel tools with the capability to analyze society’s input and predict the possible impact of policies. The paper describes a prototype tool set for policy makers that utilizes social media technologies and methods to empower public engagement, enable cross-media platform publishing, feedback tracking / analysis and provide decision support.