AAAI Publications, Seventh International AAAI Conference on Weblogs and Social Media

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Personality Traits Recognition on Social Network - Facebook
Firoj Alam, Evgeny A. Stepanov, Giuseppe Riccardi

Last modified: 2013-06-28


For the natural and social interaction it is necessary to understand human behavior. Personality is one of the fundamental aspects, by which we can understand behavioral dispositions. It is evident that there is a strong correlation between users’ personality and the way they behave on online social network (e.g., Facebook). This paper presents automatic recognition of Big-5 personality traits on social network (Facebook) using users’ status text. For the automatic recognition we studied different classification methods such as SMO (Sequential Minimal Optimization for Support Vector Machine), Bayesian Logistic Regression (BLR) and Multinomial Naïve Bayes (MNB) sparse modeling. Performance of the systems had been measured using macro-averaged precision, recall and F1; weighted average accuracy (WA) and un-weighted average accuracy (UA). Our comparative study shows that MNB performs better than BLR and SMO for personality traits recognition on the social network data.


Big-5 Personality traits; Machine Learning; Classification; Facebook

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