AAAI Publications, Seventh International AAAI Conference on Weblogs and Social Media

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Mining Facebook Data for Predictive Personality Modeling
Dejan Markovikj, Sonja Gievska, Michal Kosinski, David J. Stillwell

Last modified: 2013-06-28

Abstract


Beyond being facilitators of human interactions, social networks have become an interesting target of research, providing rich information for studying and modeling user’s behavior. Identification of personality-related indicators encrypted in Facebook profiles and activities are of special concern in our current research efforts. This paper explores the feasibility of modeling user personality based on a proposed set of features extracted from the Facebook data. The encouraging results of our study, exploring the suitability and performance of several classification techniques, will also be presented.

Keywords


Big Five Personality Model; Personality; Social Networks; Machine Learning; Support Vector Machines

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