AAAI Publications, Seventh International AAAI Conference on Weblogs and Social Media

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Mining Facebook Data for Predictive Personality Modeling
Dejan Markovikj, Sonja Gievska, Michal Kosinski, David J. Stillwell

Last modified: 2013-06-28


Beyond being facilitators of human interactions, social networks have become an interesting target of research, providing rich information for studying and modeling user’s behavior. Identification of personality-related indicators encrypted in Facebook profiles and activities are of special concern in our current research efforts. This paper explores the feasibility of modeling user personality based on a proposed set of features extracted from the Facebook data. The encouraging results of our study, exploring the suitability and performance of several classification techniques, will also be presented.

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