AAAI Publications, Workshops at the Twenty-Seventh AAAI Conference on Artificial Intelligence

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Vaccination (Anti-) Campaigns in Social Media
Marco Huesch, Greg Ver Steeg, Aram Galstyan

Last modified: 2013-06-29

Abstract


In this preliminary study, we examine the diffusion of information related to vaccine safety. While vaccine skepticism is an old phenomenon that dates back to the 19th century, anti-vaccination sentiments amplified by social media can have a potentially significant negative impact on the public perception of the immunization risks. We conjectured that vaccine skepticism is transmitted both through genuine interest and non-correlated views as well as by deliberately active dissemination of anti-vaccine propaganda. Understanding the latter type of dissemination mechanisms can be helpful in designing effective countermeasures and response strategies to promote understanding of vaccination benefits.

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