Effectiveness of Mobile Recommender Systems for Tourist Destinations: A User Evaluation

Marko Modsching, Ronny Kramer, Klaus ten Hagen, and Ulrike Gretzel

Mobile recommender systems have the potential to substantially enrich tourist experiences. As their handling marks a big challenge for ordinary users, its acceptance can only be evaluated when utilized by the intended user group itself - real tourists. In a field trial in Görlitz (Germany), 421 tourists explored the city with one of two different mobile information systems, a proactive recommender of personalized tours and a pull service presenting context- based information on demand. A third group of tourists was tracked by GPS receivers during their exploration of the destination relying on traditional means of information. Results point out that both mobile applications gained a high level of acceptance by providing an experience very similar to a traditional guided tour. Compared to the group tracked by GPS loggers, tourists using a mobile information system discovered four times more sights and stayed at them twice as long.

Submitted: Jan 13, 2007

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