AAAI Publications, First AAAI Conference on Human Computation and Crowdsourcing

Font Size: 
Making Crowdwork Work: Issues in Crowdsourcing for Organizations
Obinna Anya, Melissa Cefkin, Steve Dill, Robert Moore, Susan Stucky, Osarieme Omokaro

Last modified: 2013-11-03


Existing approaches to crowdwork center around the unique ways in which work is sourced from the crowd, often emphasizing the kind of work characterized by hyperspe­cialized, microtask labor, such as that found in Amazon’s Mechanical Turk. However, real work in organizations is complex and rich, and as crowdsourcing is increasingly used alongside mainstream organizational work, social, technological, human-factors and work practice-related challenges arise. This paper presents the preliminary results of a research study designed to investigate models and methods for effective organizational uses of the crowd. The results indicate that despite the growing trend in organiza­tional crowdsourcing, its implications on the organisational work performance and human requirements are yet to be fully understood.


crowdsourcing; digital work marketplaces; organizational work; future work design; work practices; human factors

Full Text: PDF