AAAI Publications, Second AAAI Conference on Human Computation and Crowdsourcing

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A GWAP Approach for Collecting Qualitative Product Attributes and Perceptual Mapping
Eiji Miyashita, Tomomi Nonaka, Hajime Mizuyama

Last modified: 2014-09-05

Abstract


An ESP-like game is proposed for collecting qualitative product attributes relevant to the preferences of consumers efficiently. It is also discussed how to analyze the qualita-tive attributes and the supplemental data such as matching counts and input times acquired through the game and to yield a perceptual map.

Keywords


GWAP; Crowdsourcing; Perceptual Mapping

References


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