AAAI Publications, Third AAAI Conference on Human Computation and Crowdsourcing

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Moral Reminder as a Way to Improve Worker Performance on Amazon Mechanical Turk
Heeju Hwang

Last modified: 2015-09-23


The present study explores a method to reduce abusive worker behavior on Amazon Mechanical Turk (AMT), namely reminding workers of moral standards. We manipulated workers’ awareness of moral standards via the presence or the absence of an honesty statement in a survey. The results showed that the honesty statement significantly improved workers’ performance during the first half of the survey. This suggests that a moral reminder is a simple and efficient way to reduce abusive worker behavior in a relatively short survey on AMT.


Amazon Mechanical Turk; Moral reminder, Online research; Survey design

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