AAAI Publications, Third International AAAI Conference on Weblogs and Social Media

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The Use of Weblogs in Spanish Mainstream Media
Maria Bella Palomo Torres, Koldo Meso Ayerdi

Last modified: 2009-07-07


In this paper we aim to draw a picture of what is happening nowadays in Spanish mainstream cybermedia from the point of view of new ways of participation and, more concretely, we analyze remarkable weblogs signed by journalists and/or guests, in order to determine the author’s profile. A survey answered by 50 per cent of these bloggers let us know why the use of weblogs represents the key to media success in the online sphere.


weblogs; cybermedia; journalist; communication; Spain

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