AAAI Publications, Twelfth International AAAI Conference on Web and Social Media

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Songs of a Future Past — An Experimental Study of Online Persuaders
Marzia Antenore, Alessandro Panconesi, Erisa Terolli

Last modified: 2018-06-15

Abstract


In this paper, we present the results of an extensive experimental study on users decisions inside an online setting. In the experiment, participants purchase songs using real money while having enough time to explore them at leisure before buying. In such a set up, surpisingly, common social influence signals such as star ratings, download counts and recommendations had no influence. However, as soon as the exploration was made slightly more cumbersome market inequality appeared. This is an indication that it is decision-making shortcuts, rather then social influence, to trigger distorting market effects.

Keywords


user study; social influence; decision making shortcuts

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